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CodeRabbit
Partnership
CodeRabbit
Partnership
Nilawar teamed up with CodeRabbit to promote their code review UI to working developers. They wanted one creator who could speak credibly to engineers while still reaching the AI audience, in the same tier as their past top performers. We sourced and placed that creator, with content built around a real walkthrough of the review interface. The campaign exceeded CPM and view benchmarks
236K
Total Views
$21
CPM
The Challenge
CodeRabbit wanted to drive awareness and signups for their code review UI among working developers, while also testing whether the broader AI audience would convert. Their best past results came from developer-native creators, so the bar was set by those benchmarks.
The Solution
Nilawar partnered with Common Luke, a creator positioned at the intersection of both target audiences: technical enough to maintain credibility with engineers, yet broad enough in reach to engage the wider AI community. The campaign exceeded the 180K view benchmark, and the video continues to gain traction, generating signups on an ongoing basis.
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