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Jack Link's and
Mr. Beast Partnership
Jack Link's X
Mr. Beast
Campaign
Nilawar teamed up with Jack Link's on their collaboration with MrBeast to promote their products to moms and Gen Z audiences. We partnered with popular Gen Z creators and mom influencers to drive high purchase intent and conversions through TikTok and Instagram content. The campaign exceeded expectations with 466K views and 2x conversion KPI's.
466.1K
Total Views
2X
Conversion KPI's
The Challenge
Jack Link's aimed to drive product awareness and conversions while supporting promotion of Beast Games through their collaboration with MrBeast. They sought to engage both Gen Z and mom audiences with content that would resonate and drive action.
More Campaigns
The Solution
Nilawar partnered with 3 Gen Z and mom influencers, prioritizing creators with proven conversion performance. Using social listening, we identified talent that resonated with Gen Z, including standout creator Edward So, who drove the highest product sales.
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