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Nongshim Campaign
Nilawar partnered with Nongshim to launch and promote new ramyun products, driving awareness and conversions among TikTok foodie audiences. We activated a mix of food creators and couple creators to showcase the products through engaging formats such as taste tests and everyday moments. The campaign exceeded all benchmarks, generating 1.1M views, an 18.2% engagement rate, and a highly efficient $4.45 CPM.
1.1M
Total Views
18.2%
Engagement Rate
$4.45
CPM
The Challenge
The Challenge
Nongshim aimed to launch new ramyun products while driving both awareness and conversions among TikTok foodie audiences, with a strong focus on reaching relevant audiences at an efficient cost.
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The Solution
Nilawar activated a mix of food and couple creators, prioritizing talent with strong engagement and cost-efficient performance. By aligning content with TikTok trends through taste tests and relatable formats, we delivered high-performing content that exceeded all campaign benchmarks.
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